Privacy Policy

Privacy Policy for The Gem

Effective Date: 20 February 2025

At The Gem, accessible from https://thegem.co.nz, protecting your privacy is of utmost importance to us. This Privacy Policy outlines how we collect, use, and safeguard your personal information in accordance with New Zealand’s Privacy Act 2020. By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

When you interact with our website, we collect personal data to provide you with our services. The types of personal information we collect include:

• Personal Information: Name, email address (for newsletter sign-up).
• Analytical Information: We use Google Analytics to collect data about how visitors interact with our website, such as:
  
  • IP address, browser type, and device information.
  • Pages viewed, time spent on pages, and referring/exit pages.
  • General location information (e.g., city or country).

This data helps us understand user behavior, improve our website’s functionality, and optimize our content.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To send you our digital newsletter, updates, and promotional content.
• To improve our website’s user experience and optimize content.
• To track and analyze website traffic and user behavior (via Google Analytics) to enhance functionality.

3. Cookies and Tracking Technologies

We use cookies and other tracking technologies (such as Google Analytics) to enhance your user experience and analyze website performance. Cookies are small files that are stored on your device when you visit a website. They help us remember preferences, track visitors, and improve site functionality.

• Google Analytics: We use Google Analytics to track website usage and visitor behavior. Google Analytics uses cookies to collect data that helps us understand how users engage with our site.
• Managing Cookies: You can control and manage cookies through your browser settings. If you disable cookies, some features of our website may not function properly. For more information on managing cookies, please refer to your browser’s help section.

By using this website, you consent to our use of cookies in accordance with this Privacy Policy.

4. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy. If you no longer wish to receive communications from us, you may unsubscribe from our newsletter at any time via the link provided in each email.

5. Your Rights

Under New Zealand’s Privacy Act 2020, you have the following rights regarding your personal information:

• Access: You have the right to request access to the personal data we hold about you.
• Correction: You can request to correct any inaccurate information we have about you.
• Deletion: You can request the deletion of your personal information, subject to any legal requirements for us to retain certain data.

To exercise any of these rights, please contact us using the details provided below.

6. Data Security

We take reasonable steps to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

7. Third-Party Services

We may share your personal information with third-party service providers who assist us in operating our website and distributing our newsletters. These services are authorized to use your information only to perform specific tasks, and they are required not to disclose or use it for any other purposes.

Examples of third-party services we may use:

• Email marketing services (for sending newsletters).
• Google Analytics (for website traffic analysis).

We do not sell or rent your personal data to third parties.

8. International Data Transfers

As a New Zealand-based website, we may transfer personal data to countries outside of New Zealand, including but not limited to the United States (where Google Analytics is hosted). By using our website, you consent to such international data transfers.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised policy on this page, and the changes will be effective immediately upon posting. Please review this Privacy Policy periodically for any updates.

10. Contact Us

If you have any questions about this Privacy Policy or the way we handle your personal data, please contact us:

• Email: hello@thegem.co.nz